Real coffee aficionados will tell you that personal preference is all that matters when it comes to finding their favorite shop and the perfect cup. To introduce Oatly's foamable Barista Edition as the new kid on the block, the task was to get our audience to familiarize themselves and fall in love with the brand and product. There is no quicker way to a coffee drinker's heart than their favorite barista, so our first stop was to get acquainted with the top talent at various 3G cafes in town, making them our ambassadors and the catalysts of spreading the word.

Credibility does not exist for brands and products until they make an appearance on your social feed, so we made sure that the general public has plenty of reasons and material to show off when they visit designated cafes, creating various cool photo opportunities at our partner cafe and a themed pop-up shop in collaboration with Coco Espresso, for people to snap and share. On the streets, our posters also appeared at all street corners from Central to Sheung Wan. Last but not least, we took Oatly on tour around Hong Kong Island with a catchy tram body ad. With this effort, Oaty's foamable Barista Edition was a success, emerging as a new favorite shop for baristas and coffee drinkers alike.