Häagen-Dazs is a leading premium ice cream brand known for its fresh and natural ingredients. Vanilla, Belgium Chocolate, and other signature flavors come in the classic form of cups and pints. They are instantly recognizable and spark fond memories for anyone with a sweet tooth, but when it comes to other formats, like the variety of delectable stick bars, the impression they leave remains relatively low.

To raise awareness, we devised an energetic TVC and broadcasted it across Asia, bring this product line to life as irresistible treats worthy of showing off and introducing them to our audience; digital-savvy individuals with a penchant for sharing their lives and the delectable food they eat on social media.